My body went numb when I first heard the news. My mind was caught between instant disbelief, panic, fear, and helplessness. I wasn’t the one diagnosed with breast cancer, a very close girlfriend of mine was, and yet here I am experiencing the same thoughts as she was, and as difficult as it was for me, I couldn’t imagine in a million years the level that was consuming her.

I had to do something, anything, that would ease her fears, give her comfort, and show her my support and love. My mind was flooded with questions. What did she need? What could I do? How do I do it?
For those of us who have found ourselves in similar situations, you know what I am talking about. But until you are forced to join the sorority of sisters who are diagnosed with breast cancer, there is absolutely no way that you can begin to know what she is going through. And without that full knowledge you feel that no matter what you do, it isn’t enough.

Unfortunately, in the past year, several of my girlfriends confided in me that girlfriends they had grown up with, were part of their weddings and newborn deliveries had been diagnosed with breast cancer and sadly lost their fight leaving behind husbands and young children to try to face the world alone without the centerpiece of their family. Most surprising and devastating is that these beautiful moms were young, in their mid 30’s, with their entire life still ahead of them.

When a breast cancer diagnoses takes place with a loved one you instinctively want to take away their pain. You want to share in the fight for her life. You want to give her hope and strength. It is the most helpless feeling in the world that no matter what you do she must go about fighting this battle alone. You can be her support, but you can’t be her warrior.

I have personally lost family members to breast cancer and I was tired of the feeling of helplessness. There had to be something that I could do. I wanted to do more than make a donation to a GoFundMe account. I put myself in their position as best as I could. What would I need if I was ever faced with a life or death battle. It was bad enough that breast cancer decimated the immune system of a woman, but with COVID-19 taking the life of those with poor immune systems, this made the reality and danger of the situation increase a thousand times! I rationalized that I couldn’t find a cure for breast cancer or even minimize future diagnoses’. But I did find something that I could do, with your help.

A breast cancer diagnosis directly affects the victim, but it indirectly affects her family, especially with debt. She is no longer able to contribute to her family financially. Once unforeseen, hospital and treatment bills are now a reality. Will this debt cause such financial hardship that they lose their home? Will the cars be repossessed? Will they be able to adequately provide for their children’s needs? As crazy as these questions seem in the time of life or death, it is a reality that plagues most of those who suffer from breast cancer. A woman’s nurturing and caring spirit, one who puts others before herself, regardless of her struggle, will put the emphasis of the ordeal on the betterment, security and well being of her family. And this additional stress works against the odds of a successful recovery.

So, I decided that a contribution to a GoFundMe account was not where I would make the best contribution. Creating a brand that raised money for as many women as possible who find themselves facing this horrific nightmare would be. So I created the Killer Boobs™ brand.

The vast majority of people who hear the name Killer Boobs give me a thumbs up and I can’t tell them how much I appreciate their support. But I do get some raised eyebrows, chuckles, and questioning looks, (and even judgmental ones). I don’t care about them. I am very proud of my brand. However, it is not my intention to offend anyone. If you are offended I completely understand and respect your decision to not support my brand but I do encourage you to find other breast cancer awareness causes and support them. 330,000 women in America alone are diagnosed with breast cancer annually. We can’t have to much support helping them through the most difficult time of their life. I know I can’t please everyone but that is not my goal. My goal is to aid, support, and bring comfort to the beautiful women who have found themselves in an extremely difficult time in their life. I am trying to help every wonderful, beautiful, loving soul in the best way that I can and for that, I make no apologies.

I chose the term Killer Boobs for several specific reasons. One, because it is a double entendre. It originally was used, and still is, as a very descriptive or sexual term, so why not give it another meaning that was more wholesome, acceptable, and conveyed support for those in need when fighting breast cancer?

Second, I wanted a brand name that would catch people’s attention and get them to remember and start talking about and sharing with others. This was part of the marketing strategy to get the brand to become more popular and grow with support. It wasn’t done to be offensive, but a little controversy can get the conversation going where we start discussing and supporting the PURPOSE of the brand.

Third, I wanted a brand name that stood out from other breast cancer causes. I wanted it to be unique, bold, unashamed, proud, light-hearted, and funny … reflective of the beautiful women it was designed to support and help.

Breast cancer is in no way funny. But how you deal with it doesn’t have to be doom and gloom. As long as you are alive you can find a reason to smile, a purpose to laugh, an experience to enjoy and a happiness to share.

I am still amazed by how much the word BOOBS still strikes some people, (thankfully not many), in such a negative way. We can say Breast, Save the Ta-Ta’s, got to Second Base, and even have a restaurant named Hooters but BOOBS is a bit controversial. I am proud of the KILLERBOOBS™ Brand and what it is designed to do. I hope that you will join, help, and support the brand in any way that you can.

I want to thank all of you who support my brand and share it on your social media. Money I save on marketing expenses goes to helping those in need and you’re helping me spread the word on your social media sites is a BIG help. Thank you, Thank you, Thank you!

 
My Love To You All,

Hilary