Now that we’ve got your attention… are you ready to See More?
It is a statistical fact that breast cancer affects every woman in some way during her lifetime.
You’re either fighting it, supporting someone through it, have lost someone to it, or constantly worry that someday it might come for you. Statistically, a woman is diagnosed with breast cancer approximately every two minutes, all year long.
No matter where you stand, you are part of the story—and part of the fight.
Sadly, traditional breast cancer awareness campaigns have lost their effectiveness.
Attendance is dropping at an alarming rate. Breast cancer events that once filled stadiums no longer exist. Some of the biggest events in the past are now being canceled due to the lack of participation.
Why is this a frightening statistic?
Because when you lose focus on your enemy, you lose the war.
But there is an even more important issue that the breast cancer community is failing to address that has an even more negative effect on women
Their story is outdated and should never have been promoted.
For far too long, we have been stuck in their narrative loop of “poor victim” and “lucky survivor.”
We have been told time and again that we are defenseless. There is little hope. We are victims of fate.
But that doesn’t reflect the raw strength women feel inside.
They don’t want to be known as a lucky survivor by chance; they want to be known as a strong conqueror by choice.
And that is why the Killer Boobs™ brand was created.
It’s for women who refuse to be defined by a diagnosis. It’s for the real warriors who don’t want pity. They want power. They want to rage, to fight, to win—
…and to show the world that breast cancer isn’t a death sentence. It’s a battle that can be won.
It’s an identity to the kind of fiercely determined women who look in the mirror and say, “This is NOT how my story is going to end!”
First, you cry.
Then, you rage.
And then, you fight like hell.
This is where the warrior inside you rises—the one you’ve always been, even before you knew you’d need her. You unleash her. Breast cancer nervously smiles at you because the fierce warrior within you is smiling back.
It’s also a brand for those who stand beside the fighters—the ones who grab your hand, look you in the eye, and say, “You will have to face this monster, but you won’t face it alone.”
And it’s for all of us who refuse to stand by and simply watch the struggle. It’s for those who choose to show up—to honor and support the brave women who have fought, are fighting, or may one day have to fight.
Today it’s you. Tomorrow it may be me.
In order to achieve the Killer Boobs™ brand’s goal of creating a constant awareness campaign while highlighting the strength in all women who have, are, will be, or could be affected by breast cancer, we purposely chose a name that grabbed everyone’s attention.
Did it work?
It still has yours.
This isn’t about soft messaging. It’s about a bold movement with a purpose. Breast cancer does not discriminate. It affects all women of all races and ages.
Because of that we’re not worried about sparing someone’s feelings—we’re focused on saving everyone’s lives.
In order to get attention we purposely took something that was originally sexually descriptive and made it fierce, unapologetic, empowering, and a little risqué.
Killer Boobs™ is intentionally going against the grain with our name and marketing. Some people don’t like controversy, but deep down all of us love risqué. It attracts, it grips, it sells. The three critical ingredients needed to take a boring, fading, disheartening campaign and turn it into a viral, life-saving brand.
We intentionally made Killer Boobs™ humorous and dual meaning so that people found the taboo subject matter of breast cancer prevention, diagnosis, treatment, and a cure easier to talk about.
Killer Boobs™ is how we take something taboo, terrifying, and traumatic—and turn it into something fierce, bold, and life-giving.
To further the crucial importance of Killer Boobs™ we took it one step further. We didn’t just want a brand. We wanted a brand with a critical purpose. A niche that needed desperately to be fulfilled. A niche that will have you asking, “Why hasn’t anyone else thought of this?”
We created the Killer Boobs™ Gift Bag
These bags are specifically designed and filled with critical items women diagnosed with breast cancer need during their fight. These bags will never be sold. Gifts from the heart don’t come with a price tag. They are expensive because the brave women we gift them to are priceless.
Click on the KB Bags link above for more information and to learn how you can sponsor these bags.
Killer Boobs™ has hijacked the Breast Cancer Awareness Campaigns
And transformed them into a Conquer Breast Cancer Fight. Without you it’s a fight we will struggle to win. Together it is a certainty that we will conquer and win.
Your future is bright and we’re fighting to make sure that you will be there to enjoy it.
Killer Boobs™ is more than a catchy memorable name. It’s a movement. A message. A mission.
So whether you’re a survivor, a sister, a daughter, a partner, a fighter, or just someone who believes in rising with women instead of watching them fall—this brand is yours, too. Wear it. Share it. Live it.
Join those already focused on Killer Boobs™. This time it’s OK to stare.
Killer Boobs™
YOU are Worth the Fight.
